Signal
The announcement of automated resolution allowance visibility and overage billing changes for customers on non-standard Zendesk contracts suggests the vendor is proactively addressing billing complexities that can arise at scale. The staggered rollout, with billing changes coming several months after the initial announcement, indicates Zendesk is carefully managing the transition to avoid disruption for large enterprise customers.
Implications
Enterprise architects managing complex Zendesk deployments should view these billing updates as an opportunity to re-evaluate their contract structures and usage patterns. The increased visibility into automated resolution allowances may uncover optimization opportunities, while the forthcoming overage billing changes could require adjustments to cost forecasting and chargeback models. Architects should work closely with Zendesk account teams to ensure a smooth transition and minimize the risk of unexpected cost increases.
Watch
- Adoption rates of non-standard Zendesk contracts (ELA, multi-year): Indicates enterprises' willingness to commit to the platform long-term
- Feedback from customers on the automated resolution allowance visibility and overage billing changes: Signals the vendor's ability to address enterprise-scale billing challenges
- Zendesk's positioning in Gartner's Magic Quadrant for Customer Service and Support Applications: Could highlight the vendor's progress in delivering enterprise-grade billing and pricing flexibility
Nico's Commentary
The general availability of the action builder means this will be a fun week for Zendesk admins who haven't yet had a play with the latest toy. I'm not generally a fan of no-code solutions because they often come with frustrating limitations baked in, but on the other hand this could well be a gateway drug for teams who haven't yet gone beyond standard Zendesk objects in their workflows.
Like we demonstrate with our Zendesk theme engine we believe in engineering processes, testing and measuring and iterating. It's something we have been discussing a lot lately, particularly around understanding the data we can explore in Zendesk instances.
Recently we had a great morning with our friends at Geckoboard and went into detail about this and other elements of our work, which resulted in this edit: Geckoboard Zendesk partner interview with Deltastring