Commentary: Action Builder and Engineering Processes
7 November 2025
The general availability of the action builder means this will be a fun week for Zendesk admins who haven't yet had a play with the latest toy. I'm not generally a fan of no-code solutions because they often come with frustrating limitations baked in, but on the other hand this could well be a gateway drug for teams who haven't yet gone beyond standard Zendesk objects in their workflows.
Like we demonstrate with our Zendesk theme engine we believe in engineering processes, testing and measuring and iterating. It's something we have been discussing a lot lately, particularly around understanding the data we can explore in Zendesk instances.
Recently we had a great morning with our friends at Geckoboard and went into detail about this and other elements of our work, which resulted in this edit: Geckoboard Zendesk partner interview with Deltastring